LRC founder Lloyd Rang has always been a passionate storyteller.

As one of Canada’s most sought-after speechwriters, Lloyd has built a career out of helping people find their voice, tell great stories and get people talking.

Today, he leads a talented communications team that shares his passion. We help companies develop and write their own stories. We help leaders move audiences. We create content that supports your story — and we help you look around corners for issues and deal with them decisively. Our job is to make you sound great and connect with your audience.

The secret to our success?

We attentively listen. We fearlessly advise. We relentlessly execute. And we’re passionate about our work.

Lloyd Rang

President and CEO

Lloyd Rang is a multi-award-winning communicator and humourist and one of Canada’s top speechwriters. Lloyd has 20 years of experience working closely with clients from the private, public and not-for-profit sectors.

About Lloyd

Tracey Sobers

Principal and Chief Operations Officer

Tracey brings a wealth of experience in project management, communications planning, strategy, media relations and as a senior advisor to executives to her role as LRC’s Chief Operations Officer.

About Tracey

James Bullbrook

Principal and Senior Content Strategist

James Bullbrook brings over two decades experience in writing and communications, working with public and private sector clients to ensure they connect with the audiences they need to reach, effectively and authentically, across all media.

About James

Jeff Keay

Senior Associate Media Training

Jeff Keay has worked in journalism and corporate communications for several decades.  One of the country’s leading media relations, communications and issues management professionals, he has served as a senior strategy advisor, speechwriter and national media spokesperson for some of Canada’s best-known institutions and brands.

About Jeff

Kristen Gross

Director of Sales and Communications Advisor

Kristen Gross is a writer, communicator, sales and marketing professional with experience in Toronto, San Diego, and Vancouver. She is the western lead for Lloyd Rang Communications.

About Kristen

Justin MacLean


Justin brings a diverse set of experience in business, politics, academia, and public service. He holds an MBA from Queen’s University and further certification in Corporate Social Responsibility. Professionally he has served as a Chief of Staff to a Member of Provincial Parliament and is currently teaching within the Faculty of Business at Trent University.

About Justin

Jordan Ray

Digital Marketing and Social Media Specialist

Jordan is a public affairs “jack of all trades” with over six years of experience in communications and politics in the public and private sector. Jordan has successfully and resourcefully managed digital communication campaigns of all sizes.

About Jordan