LRC founder Lloyd Rang has always been a passionate storyteller.
As one of Canada’s most sought-after speechwriters, Lloyd has built a career out of helping people find their voice, tell great stories and get people talking.
Today, he leads a talented communications team that shares his passion. We help companies develop and write their own stories. We help leaders move audiences. We create content that supports your story — and we help you look around corners for issues and deal with them decisively. Our job is to make you sound great and connect with your audience.
The secret to our success?
We attentively listen. We fearlessly advise. We relentlessly execute. And we’re passionate about our work.
Lloyd Rang
President and CEO
Lloyd Rang is a multi-award-winning communicator and humourist and one of Canada’s top speechwriters. Lloyd has 20 years of experience working closely with clients from the private, public and not-for-profit sectors.
Tracey Sobers
Chief Operations Officer
Tracey brings a wealth of experience in project management, communications planning, strategy, media relations and as a senior advisor to executives to her role as LRC’s Chief Operations Officer.
Sandra Watts
Account Director | Brand, Public Relations & Digital Advocacy
Sandra believes that there are three sides to every story – and that every good narrative begins with listening: to our clients, to their customers and even to their competitors. Sandra’s creative process involves a good chunk of time researching, social media monitoring and listening online. She brings a love of digital media and over fifteen years of business, politics, public service and agency experience to our team.
James Bullbrook
Senior Associate Writer
James Bullbrook brings over two decades experience in writing and communications, working with public and private sector clients to ensure they connect with the audiences they need to reach, effectively and authentically, across all media.
Jeff Keay
Senior Associate Media Training
Jeff Keay has worked in journalism and corporate communications for several decades. One of the country’s leading media relations, communications and issues management professionals, he has served as a senior strategy advisor, speechwriter and national media spokesperson for some of Canada’s best-known institutions and brands.
Theresa Lubowitz
Senior Communications Advisor
Theresa has a decade of experience as a communications professional in the public sector, and has led the successful rollout of marketing campaigns, public policy programs, and large-scale fundraising campaigns.
Justin MacLean
Consultant
Justin brings a diverse set of experience in business, politics, academia, and public service. He holds an MBA from Queen’s University and further certification in Corporate Social Responsibility. Professionally he has served as a Chief of Staff to a Member of Provincial Parliament and is currently teaching within the Faculty of Business at Trent University.