This 3-hour workshop provides a practical grounding in media relations best practice and tactics for engaging with the media. The course includes on-camera mock interviews, rehearsal, critiquing and coaching with Jeff Keay. Jeff is a journalism, media relations and issues management veteran who has worked as national spokesperson and senior advisor for leading universities, banks, professional services firms, provincial and federal agencies and Canada’s national public broadcaster.

Workshop features:

  • Media Relations best practice
  • Understanding the media
  • Interview skills and techniques
  • Focus on key messaging, establishing and maintaining interview parameters and maintain a linear narrative
  • Effective interviews over video conference
  • Mock interviews, rehearsal, critiquing and coaching

Following the session, we will provide each participant with a final written report with our best advice and feedback to continue improving. and a copy of their on-camera exercises. We will also give you LRC’s Media Interview Tip Sheet that highlights best practices and includes suggestions to help you manage your next interview.