Sometimes, Being Good Means Saying Nothing
In a recent article in the Wall Street Journal, I argued that a lot of businesses are communicating the wrong way during the COVID-19 crisis. Frankly, just because I gave you my email when I bought a product from you in 2012, that doesn’t mean I want to hear from you now.
Dear friends, some times too much communication is a bad thing
It's ok to feel scared. This is a scary situation, and carrying on with a 'stiff upper lip' serves no one. If you need to turtle under the covers for a day, go do that. Make sure you acknowledge your own mental health in all of this.
Our Best Advice on Surviving (Thriving) when Working From Home
Unless your job requires you to physically touch someone (a doctor, a dentist, a competitive Ukrainian folk dancer) or manipulate or build something (a bricklayer, an aircraft landing-gear maker, a bobble-head-doll assembler) or you’re in precarious work like retail or the service sector, you probably could have been working from home decades ago.
LRC Partners With Urban Alliance on Race Relations
"Since 1975, the Urban Alliance for Race Relations has been devoted to working on educating and advocating for solutions to prejudice and intolerance. Today, in the context of growing racial tensions and anti-immigrant rhetoric around the world - including here in Canada, where police-reported hate crimes have recently doubled - the work that we do is more important than ever. But we know that an important part of successful advocacy is successful communication. ..."
- Neethan Shan, Executive Director, Urban Alliance for Race Relations (UARR)
LRC Wins Platinum MARCOM Award
Industry recognition for the work we do is always a great honour - and this month we're SO PROUD to accept the highest award (Platinum!!!) for our recent project with the Region of Durham. The 2019 competition included more than 6000 entries from all over the world. Of those, the judges selected our team for recognition.
Here are some samples of our award-winning work!
Here We Grow Again!
Bring us your passion and your talent – and when you’re done with LRC, you will have worked alongside our senior management team – on an amazing project with one of our newest clients. When your work is done, you’ll be able to point to an impressive case-study that will live online – and tell future employers about the role you played in a successful client campaign.
8 Simple Rules to Help You Fundraise like a Boss
'Tis the season. With fiscal year-ends upon many of us and a federal election on the horizon - "advancement", fundraising and donor campaigns are in high gear. Which begs the question: with so many good and meaningful causes to donate valuable time and money to, what can advocacy groups, charities and other non-profit organizations do to rise above the digital clutter of people's daily lives in order to get them to DONATE?
The KARMA Project
Calling all non-profits and NGO's doing meaningful work in Toronto and the GTA ? LRC’s Karma Project is about our team teaming up with you -- to help you connect with your audience. Pro-bono. Gratis. Free of charge.
Can a Story Make a King? The Power of Narrative
What is more powerful than a compelling narrative? Arguably, nothing. It has the power to create queens and titans of industry, market leaders -- and world leaders.
Why We Write
There are two kinds of communications professionals in the world: those who want to make the client sound like them, and those who want to make the client sound like the best version of themselves. In other words — communicators who want to control the client, and those who want to serve the client.